How Does Shakespeare Present the Psychological...

How does Shakespeare present the psychological deterioration of Macbeth and Lady Macbeth? When considering the idea of disturbed minds we are quickly drawn to an image of mental illness, brutality or social disorder but this is not always the case. There are many reasons as to why an individual might have a disturbed mind: stress, traumatic experiences, childhood problems or illness. Shakespeare’s play â€Å"Macbeth† is about a loyal warrior a â€Å"lion† and his wife being destroyed by their minds, which cannot lay at rest after killing the king, which in 1603 would be a crime against mankind, nature and God. This is because in 1603 there was a distinct hierarchy of power which was as follows. King, Man, Woman and then beast. By killing the king†¦show more content†¦Macbeth shall sleep no more.† Act 2, scene 2 line 41-43. Shows the disturbed Macbeth ruined by his insomnia and intense paranoia. This clearly shows the audience that Macbeth is being punished by God and nature for what he did to the king and natural hierarchy which could e ither scare them because this shows the power of God or make them feel sympathetic towards Macbeth because they may think that it was too harsh on him. Shakespeare’s characters are predisposed to problems within such as â€Å"so foul and fair a day I have not seen† Act 1, scene 3 line 38 this is showing the influence on Macbeth the witches make even before they meet him. â€Å"A sparrows eagles, or the hare the lion† this tells us that Macbeth is born to rule to be at the top of the hierarchy and that he won’t let anything stop him making the audience wonder if he would commit crimes to get what he feels is rightfully his. Act 2, scene 2, line 35-36 â€Å"Sleep no more! /Macbeth doth murder sleep† is showing the lack of inner peace in Macbeth as only the â€Å"innocent† can sleep as it is nature giving you and your mind time to rest and recuperate from any stress or other damaging thoughts or actions. This is nature punishing Macbeth for disturbing its order. â€Å"A dagger of the mind, a false creation /proceeding from the heat oppressed brain?† Act 2, scene 1, line 38-39 shows Macbeth not being able to control what he is thinking about makingShow MoreRelatedThe Tragedy Of Macbeth By William Shakespeare1495 Words   |  6 Pages X. In The Tragedy of Macbeth, Shakespeare uses the characterization of Macbeth to convey the corrosive effects of evil on a person’s psychological state. This presentation of Macbeth suggests that while humanity is inherently good, the drastic effects of evil actions can wreak havoc upon a person’s reasoning skills and cause one to behave in a volatile manner. Macbeth’s internal struggle before committing the act of killing Duncan displays the detrimental effects of the initial thoughts of evilRead MorePsychological Truths in Macbeth and the Poem My Last Duchess Essay1402 Words   |  6 Pagesstudying the characters of Macbeth and the Duke; how they can be considered perturbed characters. The play, ‘Macbeth’ and poem, ‘My Last Duchess’ both show psychological truths and insights into the characters. While the Duke shows himself to be perturbed straight away in the poem, Macbeth’s phrenic deterioration takes place and develops as the play proceeds. ‘Macbeth is a tragic play indited by Shakespeare during the English Renaissance in 1606. The play is habituated by Shakespeare in order to make theRead Moreshakespeare influences16068 Words   |  65 Pagesï » ¿ RESEARCH TOPIC An Analytic Review Of Shakespearean Influence On Faulkner s Tragedy RESEARCH QUESTION How Shakespeare tragic patterns influenced on William Faulkner s writings? NAME: SYEDA AMBREEN FATIMA FATHER’S NAME: SYED HASAN AKHTER SEAT NO: 1315793 ENROLMENT NO: 2013/ENG/M.A(LIT)/15681 DATE OF SUBMISSION: 28TH NOV 2013 SUBMITTED TO: MISS SAMREEN

The Time Machine - 1141 Words

Let me start off this essay by saying that I believe H.G.(Herbert George) Wells is one of the most intelligent writers of his time: a true futurist. Obviously, I read The Time Machine by H.G. Wells and I would like to say that it was extremely well written and sounds as though it was written fairly recently. It may just sound this way because the human race has not really tried Time Traveling. The theme of The Time Traveler is, as I see it: Think about what you are doing before doing it. The Time Traveler should have thought his journey through and taken precautions for everything that could possibly go wrong, or right for that matter. If he had done this, I am sure he would have had a camera, matches (to fight off the Morlocks), cigars†¦show more content†¦In fact, the Morlocks had stolen his Time Machine. One day, exploring with Weena, The Time Traveler came across what seemed to be a museum. The museum was full of items that appeared to be from our time, like guns and kni ves. He got a box of matches, a block of camphor and what he called a mace, which was a solid metal rod. After taking these items, he left the museum with Weena, but on the way home, it became dark. The Morlocks were following them and when they finally made their move and came over to The Time Traveler, Weena was asleep under his arm. He put her down, took out a match and lit a fire. The Morlocks disappeared and the Time Traveler fell asleep with Weena by the fire. When he woke up the fire was out, Weena was gone and he was surrounded by Morlocks. He angrily fought off many Morlocks with his mace until the remnants of the fire he had started earlier were rapidly spreading to trees. This generated a lot of light, thus generating a lot of blind Morlocks. The Time Traveler killed and injured many Morlocks with his mace as the fire got bigger and bigger. The Time Traveler made his escape and returned to the spot where he first arrived in this time. He saw the brass door opened and in t he back of the room was the Time Machine! He quickly dropped his mace and ran inside of the room. The door slammed shut and Morlocks started attacking him. He went for his matches, but they were goneShow MoreRelatedThe Time Machine, And The Machine Stops By. Forster1526 Words   |  7 Pagessociety reflect the projections made by people in previous years, decades, and centuries. In looking at the visions of the future presented by both novelas, The Time Machine by H.G. Wells, and The Machine Stops by E.M. Forster, each story presents aspects of society that prominently appear today. Written during the Industrial Revolution, a time where technology and human innovation was at one of its highest points in recent history, both stories explore the possible effects of the machinery that wasRead MoreThe Novel The Time Machine Essay1431 Words   |  6 Pagesnovel The Time Machine, a book about an English scientist who develops a time travel machine. Politically, Wells supported social ist ideals. For a time, he was a member of the Fabian Society, a group that sought social reform and believed that the best political system was socialism† (H.G. Wells). Wells used the Time Traveler’s trip to the future as a stage to discuss his views on a number of issues from the Industrial Revolution of Late Victorian England during the 19th century. â€Å"At a time when capitalismRead MoreReview Of The Time Machine 1287 Words   |  6 Pagesthought of time travel to the consumers of science fiction: H.G. Wells’ The Time Machine. The novel speaks of times so far in the future and yet so similar to both Victorian Era England and the possibilities of the choices humankind has made since then. Let us take a journey to the year 802,701 and see what the future has in wait for us. The story begins in Victorian Era England at a dinner party between professionals. H.G. Wells used this theme to match many other novels of the time. Unlike thoseRead More The Time Machine Essay2591 Words   |  11 PagesThe Time Machine A glimpse of the future of the human race. What if it were possible to travel through time? Would you go forward or backward in time? Would your aim be monetary gain or enhanced knowledge or something completely different? The possibilities are endless. The Time Machine is a story of a time traveler and his experience with time travel. The story was first published in 1895 by H.G. Wells. This is a great story because of the fascinating ideas it presents and the wayRead MoreThe Time Machine Essay675 Words   |  3 PagesThe Time Machine As I understand it, Darwin in his book ORIGIN OF THE SPECIES published in 1865, argues that natural selection leads to adaptive improvement. Or even, if evolution isnt under the influence of natural selection, this could still lead to divergence and diversity. At one time, there was a single ultimate ancestor, and from this, hundreds of millions of separate individual species evolved. This process where one species splits into two different speciesRead More The Time Machine Essay916 Words   |  4 Pagescharacters in The Time Machine were The Time Traveler, Weena (an Eloi who The Time Traveler rescued), the Eloi as a race and the Morlocks as a race. Now that you know the main characters, I will explain their purpose in the novel and their behaviors. Weena was by far the most interesting character in the novel. She was an Eloi who was drowning while trying to bathe in a river. The Time Traveler quickly jumped into the river and rescued her. Weena then started following The Time Traveler everywhereRead More The Time Machine Essay795 Words   |  4 Pages I choose The Time Machine, by H. G. Wells, for my movie book comparison. H. G. Wells copyrighted it in 1895. Rod Taylor and Yvette Mimieux played the main characters in the movie. It was directed by George Pal and opened in the year of 1960. There were two main characters in the book and the movie. One of them was the time traveler, George, whom Rod Taylor played. And the other one was Weena, the child like woman that George the time traveler saves. Yvette Mimieux played her. Both the charactersRead MoreDarwinism : The Time Machine2097 Words   |  9 PagesKeisha Washington Dr. Prince ENG 2320 November 25, 2014 Darwinism: The Time Machine Darwinism is a theory of evolution developed by Charles Darwin also called Darwinian Theory. Darwin utilizes Thomas Malthus’ principle of exponential population growth to debate the possibility of infinite growth of population sizes which is tested by the limitations of geography and natural resources that makes it impossible for an infinite number of beings to survive. The limitation in resources results in speciesRead MoreThe time machine Essay624 Words   |  3 Pagesexplains the struggle between the Morlocks and the Eloi including altered ideas about the hierarchy of the civilization - how the human race evolved into two different species. The Time Traveller comes the conclusion that the Morlocks are similar to the working class and the Eloi the upper-class of his time. This started when the Morlocks were pushed underground for so long that they evolved to find â€Å"the daylit surface intolerable† providing much evidence that they are definitely the most downtroddenRead More Analysis of The Time Machine Essay1239 Words   |  5 PagesAnalysis of The Time Machine The Time Machine by H.G. Wells is considered a â€Å"classic† in today’s literary community. I also believe that this novel is a good book. It was an interesting story the first time I studied it, and I have found new ideas each time I have read it since. It is amazing that such a simple narrative could have so many complex ideas. Unfortunately, some do not take the same position that I do. They cast it off as a silly little novel that deserves no merit. Obviously

Managing Tourism and Hospitality Services Quality

Question: Discuss about the Managing Tourism and Hospitality Services Quality. Answer: Introduction: The critical success factors are the areas or activities in which an organization needs to excel for surviving in the marketplace. The hotel industry has critical success factors changing over time as the customer expectations keep changing and rising. Quality management is multifaceted and goes beyond customer service. External Customer- The external customers are the individuals that purchase products and services in exchange for money. A business does not exist without a customer. High occupancy rates shall indicate success of the total quality management processes in the hotel. Once the guests enter the hotel, the server must approach to escort them to the table and take their orders. There needs to be efficient communication with great attentiveness. The hotels may conduct feedback surveys, monitored and formulated to increase the database of loyal customers. The customers shall revisit the hotel if their needs and tastes are satisfied (Dedeoglu and Demirer 2015). In addition, contended external customers usually come back to make more purchases and even refer other potential customers they know to your business. An external purchaser who encounters negative experience within the hotel for example being treated impolitely by a staff member can as well deter the company by putting off other pros pective buyers from patronizing it (Prideaux, Moscardo, Laws, 2006). Internal Customer- The internal customers are the colleagues within the company who work together to deliver products or services to the external customer. While these internal customers might not necessary buy goods or services dealt in by their employer, they take a crucial role in the viability of the business. Besides, hotel administrators ought to ensure that the relationships among the employees are splendid because in case of a strained relation, the business operations they undertake can be adversely affected. The employees must recognize and know the corporate goals. The internal customers need to continually improve the process and focus on customer requirements. The employees in the hotel industry are expected to provide exceptional customer service. The organization or management need to ask their employees for suggestion as they directly interact with the guests visiting hotels and restaurants (Taylan, Varinli and Kitapci 2014). Strategic planning- Strategic planning is a process in which the hotels can prioritize and focus and implement plans. The hotels can use strategic planning to anticipate changes in the business environment, demands based on seasonality and the ways in which hotels can respond. The tourism organizations can develop a competitive edge by meeting the demand of customers. The employees need to be provided with formal training so that they serve their guests with highest service quality and hospitality (Nikolaidis, Chrysikou and Alexandris 2016). Strategically planning how to handle the customers visiting the premises is the first step in the success of the business. This process provides the management with a clear path and direction that the company should take to attain its set goals and objectives. Furthermore, implementing a strategy enables internal customers and other stakeholders to be on the same page, meaning that all of them will align to the primary aims of the business. Leadership- Different customers have different expectation from a hotel. The managers must have the authority to make decisions for satisfying the customers with greatest flexibility. The manager can turn the situation and earn good reputation for effective leadership. Leadership in quality management can foster employee responsibility in a manner that they meet their quality output goals. Hotels managers are expected to execute proper leadership skills. For instance, they can consider applying participative form leadership whereby they can involve their subjects in the decision-making processes. As Jones, Haven-Tang, (2005) point out, alienating internal customers from the decision-making undertakings also isolates from the plans of the business. Mobilizing them to bring about change in the business incentivizes them to be more focused in their assigned roles. The employees shall be motivated and the leaders must be proactive where they can improve overall quality (Liat, Mansori an d Huei 2014). Assessing Quality- Hoteliers ought to show significant interest in augmenting the quality of services provided to the customers. They should always work towards meeting their needs and anticipations and one way of doing this is by assessing quality of their amenities. Evaluating various aspects regarding service delivery not only enables the business to improve quality but also assists in assessing its position in the industry. Hotel administrators after assessing the wants of their guests, they get a chance to realize a loophole or a weak point where an improvement is needed. Supervisors at the floor, for instance, can walkabout during routine business hours to monitor proceedings and gather face-to-face feedback from the guests. Benchmarking is also another critical aspect of quality assessment. This involves detailed analysis of the companys performance against other hotels in a stipulated locality. In short this critical success factor is meant primarily to realize both threats a nd opportunities of a business and henceforth make rectifications where deemed necessary. Therefore, the above factors contribute to quality management and help the front office department. References Jones, E. E., Haven-Tang, C. (2005).Tourism SMEs, Service Quality, and Destination Competitiveness. Wallingford, UK, Cabi Pub. Http://Dx.Doi.Org/10.1079/9780851990118.0000 Liat, C., Mansori, S. and Huei, C., 2014. The Associations Between Service Quality, Corporate Image, Customer Satisfaction, and Loyalty: Evidence From the Malaysian Hotel Industry.Journal of Hospitality Marketing Management, 23(3), pp.314-326. Nikolaidis, D., Chrysikou, S. and Alexandris, K., 2016. Testing the relationship between hotel service quality and hotel brand personality.International Journal of Hospitality and Event Management, 1(4), p.355. Prideaux, B., Moscardo, G., Laws, E. (2006).Managing Tourism and Hospitality Services: Theory and International Applications. Wallingford, Cabi. Http://Dx.Doi.Org/10.1079/9781845930127.0000 Taylan Dortyol, I., Varinli, I. and Kitapci, O., 2014. How do international tourists perceive hotel quality?.International Journal of Contemporary Hospitality Management, 26(3), pp.470-495.

Instant Replays free essay sample

The younger technology driven generation makes a case for the use of instant replays standing on the platform that if we have the technology and ability to get a call correct why not use all the tools available to do so. The older more traditional generation of sports fans argue that sports in America has been played this way for years and that human error is part of the game. Why people are against using instant replay is that they say it will slow down the game. But none of the officials are super and can get every call right and fair but with televised replays they can. The instant replays allow the officials to modify a bad call that could’ve been a game deciding call. According to an official release on NBA. com, the changes will include an expanded use of instant replay and with doing that the NBA improved as a sport to watch overall. We will write a custom essay sample on Instant Replays or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The NFL, NBA, and NCAA football already uses the instant replay to change a ghastly call or make sure the call was accurate. Instant replay failed the first time for four main reasons: The decision was not made by the officials on the field. It took too long for the plays to be reviewed and created too much dead air time that lengthened the game. Because of the dead airtime it leads to the announcers having too much free time and running the whole procedure into the ground. In the MLB is where the big argument is coming from, the fact that instant replay would only slow the game up even more than it already is. Pitches take an average of a minute or so to set up and deliver a pitch. The batter takes around another minute to set up in the batter’s box, take his sign and then receive the pitch. Baseball games last about 2 to 3 hours per game adding instant replays would add another hour to the game making it 4 hours. If an official could get every call right, every call fair, every call unbiased, then that would be great and instant replays would not be needed anymore. But unfortunately we don’t have super officials they are humans like everyone else. They work their hardest trying to please every player, every coach, and every fan in the stadium whether its football, basketball, soccer, it doesn’t matter. But instead of some gratitude they get cursed out by a player or a coach or even a fan. To stop this problem they came up with a solution and the solution was the instant replays. NBA games might be a little bit longer in the 2013-14 season. Heres how those new rules figure to alter the game next year. In the past, officials could only review block/charge calls to determine whether or not the defender was inside the restricted area. Now, referees will be able to uphold or reverse those same calls after reviewing whether or not the defender was set when the offensive player began his shooting motion. This is a significant change and one that should help curtail the increasingly common practice of defenders sliding under offensive players after theyve already committed to their shot. The following play could very well be the reason the league opted to expand the use of replay in this specific fashion. How baseball could have instant replay without slowing the game down sufficiently? Such like college football where they have an official that sits in a booth and looks at every play after it is played, that looks for any error that is made by an official, and well they could have this in MLB. Just like the NFL, where the head coaches get a red challenge flag that is good for one challenge of a play well they could have this in baseball too. In the NBA where the officials could review a play that recently occurred but only in the 4th quarter under 2 minutes, baseball could have this as well. By applying these changes to a sport could make the sport that much entertaining to watch tremendously. All calls from the officials are on point and no one’s complaining because of the instant replays. Use all the tools available to help make the right call give the game more excitement and keep everything anonymous to call from the fans perspective. These plays are inherently difficult to officiate because of the speed of the game and to slow everything down the officials use instant replays to make it impartial.

Lon or On Euphony in French Pronunciation

Lon or On Euphony in French Pronunciation On  is the French impersonal subject pronoun, and normally shouldnt be preceded by l neither the direct object definite article In Old French,  on  was the subject case for the noun   homme, so  lon  at this time meant  les hommes. When the subject case disappeared in French,  on  stuck around as a pronoun, and retained the ability to take the definite article.  Lon  is much more common in written French than in spoken, because it is a formal, elegant construction, and writing tends to be more formal than speech. Today, this l is simply considered a  euphonic  consonant and is used in the following situations: 1.  After certain monosyllabic words that end in a vowel sound, like  et,  ou,  oà ¹,  qui,quoi, and  si, to avoid a  hiatus. Sais-tu si lon a demandà ©Ã‚  ?   (avoid  si on)   Do you know if someone asked?...et lon a dit la verità ©.               (avoid et on)   ...and they told the truth. 2.  After que, lorsque, and puisque, to avoid the contraction  quon  (sounds like con), especially if the next word begins with the sound con. Lorsque lon est arrivà ©... (avoid  lorsquon)   When we arrived...Il faut que lon comprenne. (avoid  quoncomprenne)   Its necessary for everyone to understand. 3.  At the beginning of a sentence or clause. This usage of  lon  is not a question of euphony, but rather a holdover from  là ©poque classique  and is thus very formal. Lon ne sait jamais.   One never knows.   Ã‚  Lorsque je suis arrivà ©, lon ma dit bonjour.   When I arrived, everyone said hello. Note: For the purposes of euphony,  on  is used instead of  lon After  dont  (le livre dont on a parlà ©)In front of words that begin with  l  (je sais oà ¹ on lit)

Ed Sullivan, Variety Show Host Influenced American Culture

Ed Sullivan, Variety Show Host Influenced American Culture Ed Sullivan was a newspaperman who became an unlikely cultural force during the early decades of television. His Sunday night variety show was considered a weekly event in homes around the country. The Ed Sullivan Show is widely remembered for giving The Beatles their first exposure in America, an event in early 1964 which seemed to change the culture overnight. A decade earlier, Elvis Presley had also made a huge impression on Sullivans stage, generating a national controversy while turning many young Americans into instant fans of rock n roll. Fast Facts: Ed Sullivan Born: September 28, 1902 in New York CityDied: October 13, 1974 in New York CityKnown For: As host of a weekly variety show broadcast on Sunday nights, Sullivan had enormous influence on American show business.Parents: Peter Arthur Sullivan and Elizabeth F. SmithSpouse: Sylvia WeinsteinChildren: Betty Sullivan Besides showcasing musicians, Sullivans weekly show was marked by its eclectic, and often simply odd, array of performers. Broadway stars might perform a scene from a hit musical, nightclub comedians would tell jokes about their wives and mothers in law, magicians would perform elaborate tricks, and circus performers would tumble, juggle, or spin plates. What happened on Sullivans show became part of the national conversation. By the time his show ended in 1971, it was estimated that more than 10,000 performers had appeared. During the 1950s and 1960s a mark of success in show business meant appearing on The Ed Sullivan Show. Early Life and Career Edward Vincent Sullivan was born on September 28, 1902, in the Harlem neighborhood of New York City. His father, a customs inspector, was the son of an Irish immigrant, and his mother was an amateur painter who loved the arts. Sullivan had a twin brother who died in infancy, and as a child his family moved out of New York City to Port Chester, New York. Growing up, Sullivan was influenced by his parents love of music. He attended Catholic schools, and at St. Mary’s High School he wrote for the school newspaper and played several sports. After high school an uncle offered to pay his college tuition, but Sullivan chose to go directly into the newspaper business. In 1918 he got a job at the local Port Chester newspaper. He briefly worked for a newspaper in Hartford, Connecticut, but then moved on to New York City. In the early 1930s he became a columnist for the New York Daily News. He covered Broadway and show business in general, and began appearing on radio broadcasts. To augment his income, Sullivan would moonlight as the emcee at Times Square theaters that featured live vaudeville acts and movies. After appearing on an early television broadcast, an advertising executive thought Sullivan should host a regular TV show. On June 20, 1948, he first appeared as the host of a CBS variety show, â€Å"The Toast of the Town.† Ed Sullivan. Getty Images   Television Pioneer Sullivans show was not immediately successful, but after obtaining a new steady sponsor, Lincoln-Mercury automobiles, and a new name, The Ed Sullivan Show, it caught on. His 1974 obituary in the New York Times noted that Sullivans appeal was often baffling to anyone seeking to explain it. Even his onstage awkwardness became part of his charm. His weekly promise to the audience was that he was presenting a really big show. For decades, impressionists, playing on Sullivans peculiar diction, mimicked his catchphrase as a rilly big shew. The core of Sullivans lasting appeal was his credibility as a judge of talent. The American public came to believe that if Ed Sullivan put someone on his show they were worthy of attention. The Elvis Controversy 10/28/1956-New York, NY: Elvis Presley, rock and roll sensation, as he rehearses with his band for The Ed Sullivan Show. Bettmann Archive / Getty Images In the summer of 1956, Elvis Presley appeared on television on â€Å"The Steve Allen Show.† But it wasn’t until his appearance on Ed Sullivan’s program on September 9, 1956, that mainstream America was shocked by what they saw. (Sullivan, recuperating from a serious auto accident, didn’t host that night; actor Charles Laughton was the guest host.) Some viewers, appalled by Presley’s â€Å"suggestive† dancing, criticized Sullivan harshly. The television critic of the New York Times, Jack Gould, published a denunciation of Presley the following Sunday. Gould wrote that Presley was a â€Å"gyrating figure† generally found on the fringes of show business, and that his â€Å"bumps and grinds† could â€Å"overstimulate† teenagers. The following month, Elvis returned for a performance on the night of October 28, 1956. Sullivan was back hosting, and again criticism followed. Sullivan hosted Elvis again on January 6, 1957, but CBS executives insisted that the singer only be shown from the waist up, keeping his swiveling hips safely out of sight. Cultural Milestones on Sunday Nights Ed Sullivan with The Beatles. Getty Images Eight years later, Sullivan made more cultural history by hosting The Beatles on their first visit to America. Their initial appearance, on February 9, 1964, set ratings records. It was estimated that 60 percent of American televisions were tuned into their performance. Coming less than three months after the assassination of President Kennedy, Sullivan showcasing The Beatles seemed like a very welcome bit of fun. In the following years, Sullivan would host a number of musicians who were changing the culture, including The Rolling Stones, The Supremes, James Brown, Janis Joplin, The Doors, The Jefferson Airplane, Johnny Cash, and Ray Charles. When network affiliates and advertisers suggested he should avoid booking black performers so as not to offend viewers in the South, he refused. Sullivan’s show endured for 23 years, ending in 1971. He produced some TV specials after giving up the weekly show before becoming ill with cancer. He died in New York on October 13, 1974. Sources Ed Sullivan. Encyclopedia of World Biography, 2nd ed., vol. 19, Gale, 2004, pp. 374-376. Gale Virtual Reference Library.Coletta, Charles. Sullivan, Ed (1902–1974). St. James Encyclopedia of Popular Culture, edited by Thomas Riggs, 2nd ed., vol. 5, St. James Press, 2013, pp. 6-8. Gale Virtual Reference Library.Goldfarb, Sheldon. The Ed Sullivan Show. Bowling, Beatniks, and Bell-Bottoms: Pop Culture of 20th-Century America, edited by Sara Pendergast and Tom Pendergast, vol. 3: 1940s-1950s, UXL, 2002, pp. 739-741. Gale Virtual Reference Library.

Treatment for Tobacco Use Essay Example | Topics and Well Written Essays - 500 words

Treatment for Tobacco Use - Essay Example Chantix was developed specifically for smoking cessation and is a highly selective nicotinic acetylcholine receptor partial agonist. Chantix affects the sites in the brain that are affected by nicotine and aid by reducing the craving for nicotine. Being a partial agonist means that is has both a stimulating and a blocking effect on the receptor it is attracted to. Pfizer received a priority FDA review because of its potential to offer substantial improvement in the public health. According to the Journal of the American Medical Association (JAMA), trials took place in 2003-2004 at 6 US and 18 International medical clinics that were experienced in smoking cessation. The participants were chronic smokers who averaged smoking 21 cigarettes per day. The trials were designed as a 12-week treatment program with an extended follow-up period. Participants were given carbon monoxide testing to verify their claims of abstinence. In a trial reported by JAMA, after 52 weeks 43.6% of the participants that received varenicline had continued not to smoke. This compared to 36.9% of the participants that received a placebo. Other studies have reported a success rate of 21.9% for varenicline versus 8.4% for the placebo. The difference has been attributable to the design of the study.

Marketing Synthesis Research Paper Example | Topics and Well Written Essays - 1250 words

Marketing Synthesis - Research Paper Example Competitive advantage therefore relates to the sustainability of a given business in relation to the threats and competition posed by businesses that are in the same markets as the entity in question. PPGL maintains a competitive advantage because it remains profitable and it controls a significant share of the market of consumers who seek babies, children and adults clothing and related equipments. Additionally, the financial statements of PPGL shows that continues to make profits and is listed on the New Zealand stock exchange as a public company. â€Å"Differentiation involves creating differences in the firms product offerings that set it apart from competing offerings† (Ferrell & Hartline, 2010 p209). Differentiation therefore refers to the ability of a business to give a unique and distinct offering to consumers. This will ensure that consumers will prefer to buy their products rather than other products. Differentiation is based on the added value that a business gives to its consumers that cannot be obtained elsewhere. PPGL has a wide range of products, most of which are unique in appearance and design. They provide seasonal ranges that are always different from what others offer and focus on contemporary designs that are appreciated by the middle-class of New Zealand. Total product offering refers to the idea of developing a unique product into a form that is acceptable for the market place (Longenecker, 2009 p160). In other words, total product/service offering is about how a business presents a given product that it sells to the public. It is concerned with branding, packaging, labeling and related issues like warranties (Longenecker, 2009 p160). PPGL has five unique brands for women and adults: Who is Henri, Spirit, Concept, Isobelle & Live.Love.Play. It also has a range of 21 brands that are related to babies clothing and equipment. All these brands provide a range of cloths that have different images and appeal to different units of

Water Conservation Essay Example for Free

Water Conservation Essay INTRODUCTION: Water is essential for life on earth. Water is needed for growing food, keeping ourselves clean, generating power, controlling fire and most importantly to stay alive! This list is simply non-ending. This shows that water is an integral part of our daily life and we are heavily dependent on it. Water conservation: Refers to reducing the usage of water and recycling of waste water for different purposes such as cleaning, manufacturing, and agricultural irrigation. Fresh Water Availability: * Two thirds of the surface of the Earth covered with water, so you might be thinking why it is a problem. It is because most human uses require fresh water with about 97.5% of the water on the Earth, salt water it leaves only 2.5% to be fresh water. Furthermore, two thirds of it is made up of ice frozen in glaciers and polar ice caps. The remaining majority is groundwater with a very small fraction present above ground or in the air. * Access to safe drinking water has improved over the last decades in almost every part of the world, but approximately one billion people still lack access to safe water and over 2.5 billion lack accesses to adequate sanitation. There is a clear correlation between access to safe water and GDP per capita. * A recent report of 2009 suggests that by 2030, in some developing regions of the world, water demand will exceed supply by 50%. * Water plays an important role in the world economy, as it functions as a solvent for a wide variety of chemical substances and facilitates industrial cooling and transportation. THE CRISIS: * 97 % of the Earths water is salt water? * The percentage of the worlds total water is available to drink is less than 1 %. * Water conservation refers to reducing the usage of water and recycling of waste water for different purposes like domestic usage, industries, agriculture etc. * Over the years rising populations, growing industrialization, and expanding agriculture have pushed up the demand for water. * Efforts have been made to collect water by building dams, reservoirs and digging wells; some countries have also tried to recycle and desalinate sea water. * Water conservation has become the need of the day. * The method of recharging ground water by harvesting rainwater is gaining importance in many cities. * Water conservation can be done through what you do, not by what you know. * In the forests, water seeps gently into the ground due to vegetation cover. This groundwater in turn feeds wells, lakes, and rivers. Protecting forests means protecting water catchments. In ancient India, people worshipped Nature and one of them was Water. AT A STAKE: The importance of protecting our water resource cannot be overstated. Regrettably, in countries like Canada that are blessed with an abundance of fresh water, there is continuous misuse and abuse of the resource: household toilets that use 20 liters per flush when 6 liters would do, and to industrial plants and municipalities that use water bodies as convenient sewers. About 70 percent of the earth’s surface is covered with water. Of that, only 0.3 percent is usable by humans. The remaining 99.7 percent is either unusable salt water or unavailable fresh water. And, most of the 0.3 percent is out of reach, locked up in icecaps and glaciers. Water is a commodity that is essential to life on this planet. Plants and animals need clean water to survive. Humans rely on finite supplies of freshwater to stay alive, without it people cannot live more than a few days. Almost everything we do uses water in some way. Unfortunately, all of earth inhabitants share 1 percent of all the water on earth. And with exploding human population growth, especially in poor countries, these finite supplies get quickly used up. The water we have now is all there will ever be. We cannot quickly produce more water. It can form on its own through the ecosystem but that takes centuries, whereas using up the earth’s water resources takes just a few seconds by turning on a tap. It is our responsibility to not only conserve water, but to make sure that it stays clean as well. According to the World Bank, as many as two billion people lack adequate sanitation facilities to protect them from water-borne disease, while a billion lack access to clean water altogether. â€Å"According to the United Nations, which has declared 2005-2015 the â€Å"Water for Life† decade, 95 percent of the world’s cities still dump raw sewage into their water supplies?† Thus it should come as no surprise to know th at 80 percent of all the health maladies in developing countries can be traced. Water wastage People waste water in their homes without even realizing it. We have become so accustomed to have a 24 hour supply of water to meet all of our needs from cooking, to cleaning, to drinking, that we sometimes forget that we do not have an infinite supply of water. Besides using renewable energy in the home to cut back on the use of electricity, we must also learn how to save our water supply. Here are a few tips on how to do so. †¢ The first thing you should do is check for leaks in taps, pipes, and dishwasher hoses which can cause over 2,000 liters of water per month to be wasted. Repairing any leaks will save you a ton of money and you will also be saving the environment. †¢ In the same way that you can buy renewable energy, you can also buy water efficient taps that will make the most of your water and will ensure that you are not wasting any while the tap is running. †¢ To save both water and energy, if youre not already using green energy, then you should wait until your dishwasher is completely full before running it. On average, dishwashers use approximately 40 liters of water per load, but thanks to features that some dishwasher have, you can specify that it is a light load, or rinse only, or air dry. All of these features allow you to save both water and energy. Goals of Water Conservation The goals of water conservation efforts include as follows: Sustainability: To ensure availability for future generations, the withdrawal of fresh water from an ecosystem should not exceed its natural replacement rate. Water efficiency: Water efficiency can be defined as the accomplishment of a function, task, process, or result with the minimal amount of water feasible, or an indicator of the relationships between the amount of water needed for a specific purpose and the amount of water used, occupied or delivered. Energy conservation: Water pumping, delivery, and wastewater treatment facilities consume a significant amount of energy. In some regions of the world over 15% of total electricity consumption is devoted to water management. Habitat conservation: Minimizing human water use helps to preserve fresh water habitats for local wildlife and migrating water flow, as well as reducing the need to build new dams and other water diversion infrastructure. Water conservation: Water conservation refers to reducing the usage of water and recycling of waste water for different purposes such as cleaning, manufacturing, and agricultural irrigation. Water Saving Tips * Monitor your water for unusually high use. Your bill and your water meter can help you to discover leaks. * Water your lawn and garden in the morning or evening when the temperatures are cooler, to minimize evaporation. * Wash your fruits and vegetables in a pan of water. Reuse it to water the plants. * Check outdoor faucets, sprinklers and hoses for leaks. * Upgrade older toilets with water efficient models * Water can also be conserved by landscaping with native plants. * Shorten your shower by a minute you will save up to 150 gallons per month. Taps with low flow and high pressure can be used. * Put a weighted object in the toilet tank to displace water so less is used with each flush in conventional water closets. * Run only full loads in the washing machine and dishwasher. EXTRA MEASURES: There is a gap between the seasonal availability of water and its equitable supply throughout the year. Accordingly the storage of water and passage through soils is very important. It is well known that about 70% area in this country is subject to varying degree of water stress. There are areas with heavy rainfall but water problems become predominant during non-monsoon periods. It is thus a matter of concern to create a redistribution system and requirements as and when it is needed. Although there are many methods for water management, the two important methods are mentioned as follows. Rain Water Harvesting: Rain Water Harvesting as a method of utilizing rain water for domestic and agricultural use is already widely used throughout the world. It is a method which has been used since ancient times and is increasingly being accepted as a practical method of providing potable water in development projects throughout the world. It has wide application also in urban and peri-urban areas where the reliability and quality of piped water is increasingly being questioned. Despite these facts the percentage of households using rain water harvesting in Zimbabwe both in urban and rural areas is remarkably low. Social solutions: water conservation programs are typically initiated at the local level, by either municipal water utilities or regional governments. Common strategies include public outreach campaigns, tiered water rates (charging progressively higher prices as water use increases), or restrictions on outdoor water use such as lawn watering and car washing. Watershed Management: A watershed is an area bounded by the divide line of water flow so that a distinct drainage basin of any small or big water course or stream can be identified. The rain falling over this area will flow through only one point of the whole watershed. In other words, the entire area will be drained only by one stream or water course. In this way we will have definitive water resource which can be assessed and analyzed for planning for the optimum utilization through ground water, wells, tube wells, small ponds, bigger tanks or reservoirs. Watershed management is very important for rainfall and resultant run-off. More than 900 watersheds of the flood prone rivers have been identified and are at present in operation. The development of delayed through propagation of water harvesting technology is also based on the concept of micro watershed. Himalayas are one of the most critical watersheds in the world. The damage to reservoirs and irrigation systems and misused Himalayan slopes is mounting as are the costs for the control measures during the flood season every year. The vast hydroelectric power potential can be harnessed from the Himalayas watersheds on a sustainable basis. The concept of water shed management has been extended to agro-industrial watersheds which take care of agro-industrial development. Awareness on Soak Pit: A soak pit is a covered porous-walled chamber that allows water to slowly soak in the ground. Pre-settled effluent from a collection and storage or treatment chamber is discharged to the underground chamber from where it infiltrates into the surrounding soil. Conclusion †¢ We must use our water wisely. Earlier water has been abundant resource and unfortunately was used carelessly. Today water is a precious resource to us and to future generations. Life wouldnt be the same without it. †¢ Water is one of nature’s most important gifts to mankind. Essential to life, the survival of all living beings depends on water.

living multi personality disorder Essay -- essays research papers fc

Works Cited 1. M. Keenan, "The Devil and Dr. Braun," New City article, 1995-JUN-22: Mentioned in FMS Foundation Newsletter, at: http://www.fmsfonline.org/fmsf99.n24.html 2. The International Society for the Study of Dissociation has a web site at: http://www.issd.org/ Its official publication is the Journal of Trauma and Dissociation. See: http://www.issd.org/indexpage/jtdauthorsinfo.html There are allegations that the ISSD controls the content of the The Journal of Psychiatry & Law (JPSLA). These are not to be mistaken for the The Journal of the American Academy of Psychiatry and the Law or International Journal of Law and Psychiatry." 3. Psychology, Myers in Modules, Sixth Edition, David G. Myers. Hope College Holland, Michigan. (2001) Living with Multi Personality Disorder After watching the movie â€Å"Sybil† a couple of times, I was able to grasp a better understanding of what a person who suffers from Multiple Personality Disorder goes through. In my Abnormal Psychology class we touched basis on what Multiple Personality Disorder is and what signs to look for, but â€Å"Sybil† gave me a vivid idea of how someone lives on a day to day basis with this disorder. This movie also allowed me to see how a clinical psychologist performs an initial assessment which is also part of my abnormal psychology class. This movie â€Å"Sybil† made it very clear that Sybil suffered from MPD. Multiple Personality Disorder also called Disassociative Identity disorder can be defined as a rare disassociative disorder in which a person exhibits two or more distinct and altering personalities. (Myers, 564) Sybil was in her mid twenties when the problems from her disorder begin to take a huge toll on her. She was emotionally, physically and sexually abused by her mother during her childhood. Somehow Sybil pushed away all of those memories of her childhood into another place. This back fired on her because she later developed MPD. Luckily, Sybil came across a doctor who noticed little things when some routine tests were performed. She then decided to perform an assessment. An assessment in Psychological terms can be defined as the collecting of relevant information in an effort to reach a conclusion and also to determine how and why a person is... ... that person’s life and can come and go at any given moment. This is why it is necessary to have the medical treatment and help of a committed doctor so that that person can be most successful at becoming healthy. This disorder is unfortunate and very difficult to carry on a normal â€Å"everyday† life style. Sybil was in and out of work little things such as, noises would bring her disorder out. She was unable to maintain a teaching position which was what she had always wanted to do until she had learned about her disorder and figured out how to cope with it thanks to the seven years of treatment that her doctor devoted to her. Sybil was a great example of Multiple Personality Disorder or Disassociative Identity Disorder. Watching this movie not only gave me a better understanding of what this disorder is but how difficult ones life must be for the person who suffers from it. I can only hope that more doctors will be as helpful and dedicated as Sybil’s doctor in the movie. According to my abnormal Psychology class and the movie â€Å"Sybil† I learned that by understanding and knowing a patient’s disorder that is the first step to treating and helping them.

Burger King Factors Of Production Essay

Capitol Capital goods are any tangible assets that an organisation uses to produce goods and services e.g. buildings, machinery and equipment. At a national level, burger king develops and creates new capital goods (machinery). For example, with the aim to minimize waste Burger king developed the kitchen minder. The kitchen minder monitors the amount of sales on previous days and estimates how many patties, fries and other ingredients burger king will need to prepare. This minimises waste significantly and therefore reduces costs. with reduced costs the difference between sale price and costs will increase meaning burger king has increased profits. Another very important capital good is the flame broiler. The flame broiler is a capital good because it is a piece of machinery used to produce other goods. At a national level, burger king developed the new broiler to decreases energy costs, labour costs and to enhance the flavour of patties. Because these broilers don’t run all day and use less fuel the average restaurant can save up to 40% on its monthly energy costs, Making it worthwhile to install and invest the broilers into New Zealand burger king restaurants. At a local level the flame broiler is constantly used and is managed carefully. Staff must put the required numbers of patties (as indicated by the kitchen minder) onto the broiler tray and turn on the broiler. The patties are then stored in heated containers and are ready to make burgers. If the patties are not used up within ten minutes then they must be thrown out. Although the patties are physically thrown out at a local level, the time of when to throw them out (ten minutes) is decided at a national level. The consequences on society of burger kings decision to use the new flame broiler is that burger king customers (particularly past customers) may not like the new flavour of the patties and could stop eating at burger king. however it is more likely that members of society will enjoy the new patties and therefore buy more of burger kings meals. burger kings decision to throw out 10 minute old patties will also mean society will eat more burger king as the burgers are fresher. therefore burger king has a negative effect on the health of society. the new flame broiler also has a positive impact on the workers because it may be easier and less time consuming to operate the broiler, resulting in less work for employees. Land Land is a very important factor of production as it is with land that burger king can runs its company. At a national level burger king must make important decisions about which piece of land will ultimately give the most profit e.g. airports, universities and sites close to popular attractions, are all sites that usually provide many sales. The hillcrest burger king is strategically situated on an elevated piece of land on cambridge road so that the large number of cars that pass by can easily see the burger king restaurant. If people see the shop, it is likely they will be tempted to purchase from burger king. Therefore the more people that see the shop, the more revenue and profit that burger king will receive. the consequences on society of this strategic positioning is that the large number of cars that drive on cambridge road are likely to eat burger king more often more and therefore have increased health problems. Another way that burger king manages its land at a national level is by choosing how much space the car park, eating lobby, storage etc. takes up. Nationally, burger king has decided to remove many of the restaurants play grounds. The benefits of this decision are that burger king can sell the playground to increase profits and can put the extra land to good use e.g. use the extra land to build an outdoor eating area. The negative effects  of removing the playgrounds is that burger king will not appeal to small children, resulting in less families eating at burger king and therefore a decrease in sales, revenue and profit for burger king. the consequences on society of t he decision to add an outdoor eating area is that consumers will be able to eat in fresh air so some consumers will have a greater eating experience. This outdoor eating feature could appeal to some members of society meaning that consumers will buy more burgers, resulting in an increase in health problems for society. by not having playgrounds less young children are going to eat at burger king which will result in an increase in the health of young children. At a local level, the management of the land can be split into two parts: management outside the restaurant and management inside the restaurant. Outside the restaurant, burger king will clean graffiti of their restaurant and off all their advertisements and also pick up rubbish off nearby footpaths. This will increase labour and  cleaning costs for burger king. inside the restaurant, burger king locally must manage the cleanliness of the land. this means making sure the floor is always clean and dry, the toilets are clean and there is no chewing gum or other food stuck to tables. burger king takes cleanliness serious because if the environment in which customers eat is healthy and clean the customers are likely to continue to shop at burger king, resulting in an increase in profit. the consequences on society of burger kings local cleaning decisions is that consumers will not be put off by rubbish and graffiti that would have been associated with burger king and therefore be more inclined to eat at burger king. it also means that the environment around burger king will be cleaner and more respectable. Labour Labour resources are the workers/employees that are needed to operate a business. at a national level burger king develops a training programme​  to train and educate new staff about what is  required and expected of them. new staff must spend 1 month practising at each station while under supervision of the manager e.g. practising at the cashier, cleaning equipment, making burgers etc. burger king invests a lot of time into the training of their new staff so that they do not need to be constantly supervised and that they are able to work fast and at a high standard at each station. nationally, burger will also determine how many workers are needed per restaurant. for example, hillcrest burger king is relatively large compared to other burger king restaurants and therefore it is likely that will have need more staff (total of 39 staff on their roster). at a local level, the manager will make decisions and assign important tasks to workers (depending on how busy it is) so t hat each staff member is working at a specific stage in the production process. This is specialisation. as the worker does their specific task over and over again they will become more experienced and more efficient, resulting in an increase in productivity and economies of scale (where a firm’s output increases, the average cost per unit produced falls). to keep up with orders, the manager may call in employees and have them work at an even more specific task in the production process e.g. 1 person cooking the patties, 1  person putting the fillings in and another person wrapping, rather than having just one person doing everything. this increases specialisation. by having more workers, labour costs will increase, but burger king is able to produce food much quicker and keep with the orders. this will result in a reputation of quick service which means customers are likely to return. at a national level burger king has decide to have on call staff. if business is slow, the local manager may decide to send some staff home (as they are not needed as much ) thus, decreasing labour costs. If business is fast, the local manager may decide to call in workers. this is flexible labour. the consequences on society of burger kings  decision for workers to only work on one part of the production process (specialization) has had a positive effect on some members of society but a negative effect on the employees. the positive effect on society is that consumers will receive a greater quality product and they are likely to get their burgers quicker. (due to workers gaining more experience). however the negative effect on the workers is that may become very bored while working (as they have little variation in their task). burger kings decision to have flexible labour has also had a negative effect on the workers because it is harder for them to make a schedule and they may be interrupted when doing something important Entrepreneurship Entrepreneurship is the ability to take risks and organise all other resources and factors of production. at a national level, all the decisions that burger king makes are entrepreneurial decisions e.g the decisions regarding land, labour and capital. however, burger king will train the local managers to ensure their decisions involving the business are beneficial and ultimately profitable for burger king. this extra training for managers is an increased cost for burger king however, it is likely that the time invested into the mangers will pay off because they will make better decisions about burger kings local operations. at a local level entrepreneurship is managed by the manager. the manager must make decisions about what will give burger the most profit. for example, if staff are making and serving burgers before the required time, the manager will call  in staff meetings to discuss the problem as to why production is slowing down. With the extra training that burger king provides the managers with, the manager should be able to solve the problem. the manager could make changes in the production process or staff roster or the manager may even decide to lay off workers. it is also the local managers decision and responsibility as to if some staff get a promotion and/or pay rise. promotions act as an incentive to employees to work more productively and efficiently. the more efficient the staff are, the more profit that burger king will receive making it worthwhile to offer promotions and pay rises. the consequences on society of these entrepreneurial decisions is that customers are likely to get a better quality meal and a quicker. Commercial Goals All producers have goals. Burger king’s overall objective is to maximise profits. However, to maximise profits, burger king has more commercial goals such as: -Sales maximisation- when a firm wants to sell as much as possible without making a loss. -Increased market share- when a firm wants a greater share of the market e.g. dominating the fast food industry. -Cost reduction- when a firm wants to decrease the cost of their products without making a loss (increasing the margin between sale price and cost per product). -Business expansion- when a firm wants to increase the number of stores that consumers can buy from. Burger kings goal of business expansion has had positive and negative consequences on members of society. Burger king’s business expansion negatively affects other smaller fast food business e.g. Local fish and chip shops because some consumers will switch buying from small businesses and start buying at the new burger king. The lack of sales for these small businesses (caused by burger king) will result in less revenue and profit. This could even result in the closure of small businesses and therefore the government may have to provide more benefits for the unemployed. Although burger king’s business expansion has had a huge negative effect on small local businesses, it has a positive effect on local  unemployed citizens (particularly students). As new restaurants are launched, staff and managers are required for the running of the restaurant; this creates new job opportunities and therefore income for some members of society. If burger king expands its business, more fatty food will be available for society. This is a negative effect on society as more people will become overweight and unhealthy. Non-Commercial Goals Burger king also has many non-commercial goals that are very important. Some of these goals include: -Minimising the impact that they have on the environment -Purchasing from national and local suppliers (rather than purchasing from overseas) -Supporting charitable organisations-such as canteen -Supporting and organising local sport- such as the  Basketball tournament These non-commercial goals require burger king to either donate, fund or increase unneeded costs. This contradicts burger kings overall goal of profit maximisation. However, by helping and supporting New Zealand charities and the local community, many members of society may feel loyal to burger king for the good they do, and therefore shop at burger king more often instead of shopping at competitors. Price strategies Pricing is one of the most important elements for the success for burger king, as it is with price strategies that the goals of burger king can be achieved. One price strategy that burger king has in place is the ‘Burger king Change Range’. Burger king reduces the price of singular items e.g. Medium frozen coke from $2.00 to $1.00 BBQ beef burger from $3.50 to $2.00 so customers come into the shop or drive thru for their cheap item and then are offered other regular (more expensive) items. Burger king may not be making any profit on the change range items (as the selling price may not be greater than the costs to make it), however the other items that customers buy will give burger king increased sales. The negative effects of this price strategy are that it reduces the profit made on the change range items and it could also result in a price war if competitors cut their prices to compete. However, the strategy will satisfy burger kings goals of sales  maximisation and increased market share. If customers buy a significant amount of regular priced items then the price strategy may also satisfy burger king’s most important goal of profit maximisation. the consequences on society of this price strategy is the burgers become more affordable, so consumers will spend an increased proportion of their income on these cheap  burgers as they are saving more of their income. This can result in health problems and even obesity for some members of society. Non price strategies Non price strategies are methods other than price reduction that a firm uses to achieve their goals. This involves product variation and product differentiation. Product variation is the process that highlights and promotes actual differences amongst products. Burger king uses product variation with the whopper burger range. The six burgers vary in size and ingredients e.g. double whopper with cheese, whopper JR without cheese etc. this variation amongst burger kings signature meal, is put in place to compete with competitors (e.g. McDonald’s big mac) and to appeal to different tastes and income levels of consumers. Therefore, consumers may view the whopper variety as the better or the superior option, leading to more sales for burger king. Another way burger king uses product variation is by flame grilling their patties. Burger king has used this non price strategy since its founding in 1954 and is still in use today. By flame grilling their patties, burger king adds a distinct taste to their burgers and appeals to consumers who want a more genuine and traditionally cooked Pattie. This will also increase sales. Burger king uses product differentiation as some of its non-price strategies. Product differentiation is the process in which firms make a product appear to be different from that of competitors. Burger king uses product differentiation with its branding, advertising, sponsorship, packaging and store locations. For example, burger king uses unique packaging when wrapping their burgers. On the packaging they add the ingredients of the burger, a description of the burger, the colours that represent burger king (red) and their motto (Taste is king). Without changing the actual product, the packaging makes the burgers appear very different to similar competitor’s burgers. Productivity With 2 windows burger king on average serves 50 cars per hour. with the added window burger king serves on average 80 cars per hour. when burger king just had two windows customers would pay at the first and then pick up at the second window. however, as demand for burger kings meals has increased and burger employees have to prepare more complex meals, drive thru times have been very slow which means that customers have to wait a long time for their meal and they are less likely to purchase from burger king again. to increase the drive thru speed time burger king has decided to add in an extra pick up window so customers won’t have to wait as long. this extra window has had a positive effect on burger king as shown by the 60% increase of cars through the drive thru. although costs increase because of the installation of the new window and one more person is working at the new window, burger kings productivity has increased. Productivity is calculated as outputs divided by inputs. with the added window, burger king has 60% more sales and a small amount of costs (inputs)-wages and installation. making the margin between sales and costs much larger than before the window was added. because of burger kings decision to add the extra window productivity has vastly increased. the consequence on society of burger kings decision to add the 3rd window is that consumers will spend less time waiting for their burger and therefore get to where they want to be quicker. another effect of the 3rd window is that the queue in the drive thru will be much smaller. if consumers see this small queue they are more likely to buy burger king than if the queue was large. resulting in less disposable income and in an increase in health problems. the consequences on the workers is that they will have to work faster and harder to keep up with the drive orders. these workers may receive a slightly higher income for the more demandi ng work they do.

Company Q Social Responsibility Essay

Company Q Social Responsibility Social responsibility is often viewed as an inconvenience that cuts into shareholder profits. An organization that with this outlook on social responsibility is missing a significant opportunity to improve public perception and drive profits. This is clearly the view of company Q. When twice presented with the opportunity to create both social and monetary capital, they failed miserably. This likely contributed to the closure of 2  stores due to low performance. Not only are they harming their stakeholders (the communities in which they operate) but, they are also harming their shareholders by not capitalizing on revenue opportunities. (Ferrell et al., 2013) There are three clear answers to their deficiencies. The first and most obvious is to begin donating the items that are expired to the local food bank as requested. The second is to implement a code of ethics in the corporate guidelines. Lastly, they should be expanding the current selections of healthy and organic foods. If th ese steps are followed, can the Company Q dig itself out of the loss column and see some profits? The answer is yes. Company Q was recently approached by the local food bank, and asked to donate the day old foods that Company Q had been throwing away. Management declined, opting instead to to continue to write the food off as a loss and throw it into the trash. The reason that was cited was concern for fraud and employee theft. This is an example of the company taking the short term bottom line approach. They have completely ignored an opportunity for positive public relations and social capital. Both of which have been shown to have a positive impact on monetary capi- Running Head: Company Q Social Responsibility There are few opportunities that a business is given where the benefits are so obvious with very little capital investment. How does Company Q accomplish this without risking fraud and employee theft. The answer is simple. Management is clearly not showing a commitment to ethical behavior and it has trickled down to the employee level. An organization cannot expect individual ethics to self govern organization ethics. (Ferrell et al., 2013) If Company Q were to draft a corporate code of ethics, there would be clear guideline to follow when it came to employee expectations. In a perfect world company would draft provisions within this code of ethics for positively impacting the communities they operate beyond offering goods and services for sale. This would send a clear message to  employees of expectations give the company a more positive outlook on social responsibility. Thereby, benefiting both stakeholders and shareholders alike. (Ferrell et al., 2013) Company Q has a fiduciary responsibility as well as a social responsibility. Their fiduciary responsibility is to their shareholders. Management has missed out on opportunities to grow the business in market segments that had been previously ignored. It is not often that customers give direct feedback that translates to higher profits. In the case of healthy organic food options being requested by customers, this is the case. Not only have customers stated that they will buy these items, but these are high margin items that will drive profits, and allow them to increase value for their shareholders. At the same time their social responsibility obligations are being fulfilled by offering these healthy foods to customers. Running Head: Company Q Social Responsibility In a time when many small local businesses struggle to compete with large mega corporations such as Wal-Mart, they cannot afford to ignore an option for strengthening their business. Even if it is different than what they have traditionally done. Reference Ferrell, O. (2013). Business Ethics 2009 Update: Ethical Decision Making and Cases [VitalSouce bookshelf version]. Retrieved from http://online.vitalsource.com/books/9781285279985/id/ch2-L1

The Program on Smoking Cessation for Employees

The Program on Smoking Cessation for Employees Introduction There are a number of programs on smoking cessation design for employees that are premised on various data analysis techniques. Despite the diversity of data collection methods, all the programs are aimed at improving employees’ lifestyles and creating new incentives for increasing employees’ productivity and performance.Advertising We will write a custom essay sample on The Program on Smoking Cessation for Employees specifically for you for only $16.05 $11/page Learn More Moreover, there is a growing trend in evaluating the practices and improving the strategies on creating a program. The systematic evaluation can allow managers to solve problems and help community-based organizations to improve the quality of services and working conditions. Despite the veritable understanding of evaluation of program evaluation, there is a need for creating a comprehensive framework. Therefore, analysis of other frameworks for programs on smokin g cessation will help to integrate successful data collection and analysis methods that can contribute to the quality of program outcomes. The evaluation process implies investigating worth, significance, and merits of efforts made during the program implementation. Invention of new methods and approaches has been developed to embrace the multiple aspects of the program, define its strengths and weaknesses, and outline significance and main elements of the data collection process. All these procedures will provide a better understanding of how the program can be improved and modified to reach greater objectives and goals. Finally, the evaluation process has great importance for governmental organizations that assess the usefulness and validity of the programs for future implementation in other settings. The program under analysis focuses on a smoking cessation opportunity for employees. It involved 70 participants who plan to quit smoking; 11 participants managed to quit smoking, wh ich pointed to the success of the program and its future potential.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Certainly, though the ratio of the participants who had quit smoking was not significant, there were still methods and alternative researches that could help understand how to improve this program and increase the number of employees who were ready to give up smoking. Main Discussion Integrating Data Collection Methods into the Program Evaluation Plan With regard to the above-presented background, the program involved only 70 participants and it was based on a local hospital in Ohio. The success of the program is evident because it was primarily based on observation process, as well as on the results of employees’ interviewing in a natural setting. Nevertheless, the framework within which the program was implemented did not allow the researchers to create great e ffect on the participants. In this respect, it is purposeful to assess related programs on smoking cessation to define which methods could be integrated into data collection methods. The studies by Shershneva et al. (2011) have introduced a spectrum of approaches and methods that allowed the researchers to reach over 43,000 clinicians (p. 29). What is more important is that the program involved collation of comparison data among different program components to define the degree of its effectiveness. Such an approach could be applied to define how employees of Ohio hospital can enhance their incentives to take part in programs and increase number of those who are ready to quit smoking. In addition, the assessment of employees performance through implementation of 4 levels of evaluation, including participation, satisfaction, learning, and performance also contributes to better outcomes through engagement of the 5 A’s algorithm. Specifically, the algorithm involves, â€Å"Ask about tobacco use, advise to quit, Assess readiness to quit, Assist with cognitive/behavioral strategies, assist with medication, Assist with relapse prevention, and Arrange for follow up† (Shershneva et al., 2011, p. 29).Advertising We will write a custom essay sample on The Program on Smoking Cessation for Employees specifically for you for only $16.05 $11/page Learn More Such an extensive overview of aspects and factors influencing employees’ behavior and perception would allow Ohio hospital program to expand its techniques and improve the quality of goals achievement. In order to accomplish the program purpose and establish a multi-strategic approach to change, implementing knowledge management and skills enhancement is crucial. Skills and experiences are vital to reach the objectives in the most effective way, as well as increase the usefulness of the training program. In this respect, Labib et al. (2012) have conducted an evaluation of th e training program to define how background knowledge and skills influence the outcomes (p. 52). Similar to Shershneva et al. (2011), the scholars have employed the 5 A’s algorithm for implementing the program objectives (p. 30). These studies have significant implications for integrating medical education in smoking cessation programs. Training healthcare personnel, therefore, is an essential condition for increasing employees’ awareness of the negative effects of smoking. The data collection methods implemented by Volpp et al. (2009) are premised on randomized sampling of employees working for a multinational company to gain data about programs on smoking cessation, as well as on the effectiveness of these programs in terms of financial incentives (p. 699). Analyzing and selecting the participants gathered across the United States was carried out through surveys that encouraged the employees to give information about their smoking habits and their willingness to part icipate in the program. In contrast to these approaches, the Ohio program on smoking cessation did not involve financial incentives for employees; rather it aimed to check for employees’ awareness of the necessity to quit smoking that is not linked to financial rewards. Nevertheless, implementing surveys could also be beneficial for the program accomplishment.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Strengths and Weaknesses of Data Collection Sources Assessment the strengths and weaknesses of the data collection sources creates a new insight into possible methods and approaches to conducting programs and developing efficient plans for health promotion. Due to the fact that the main purpose of the program on smoking cessation consisted in improving healthy lifestyles of their employees, the focus on cost reduction and insurance seems to be irrelevant. In order to define the potential strengths and weakness of the program, specific emphasis should be placed on the target participants involved into data analysis, the framework for interpreting data, which method is the safest for collecting data and information processing, and understanding the appropriate value of those who provide information. In addition, the methods for data collection should also be discussed in terms of their influence on the target populations. Finally, the availability of resources for collecting informati on should also be considered, including financial perspective, personnel, and level of skills and experiences. The research studies presented by Volpp et al. (2009) also reveal beneficial approaches to data collection methods that could be employed into the program at issue (p. 700). In particular, the scholars apply to the stratification process of employees in accordance with place of work, level of smoking dependence, and income. Such an approach has not been implemented into the program at Ohio hospital, although it could have provided a better picture of results and findings and that of the level of employees’ readiness to quit smoking. However, the program has the stratification of employees in accordance with age, which provides the strong side of the programs in terms of its applicability to the employees regardless of age. The main strength of the program lies in the availability of the cost-benefit analysis of its outcomes. In particular, the Ohio program on smoking cessation ensures that the more employees are invited into the program, the more moneys will be saved through the insurance cost reduction. What is more important is that the program seeks to increase employees’ productivity through considering financial incentives. Contrary to the benefits of the studies conducted by Volpp et al. (2009), there is strong necessity to introduce alternative programs that do not imply money as the main incentive for successful outcomes (p. 701). Hence, presence of financial incentive is the tangible weakness of the program because there should be other effective ways for raising employees’ awareness and reducing their dependence on smoking. In particular, Labib et al. (2012) argue that focus on training of health care professionals has a positive impact on improved smoking cessation outcomes because it encourages employees’ readiness to participate in the programs and improve the overall quality of services (p. 53). Knowledge dist ribution, therefore, is considered to be vital for triggering cessation interventions. According to Labib et al. (2012), â€Å"one of the major barriers in starting a smoking cession campaign or practice is that many health professionals do not have the skills and knowledge of how to intervene† (p. 56). In this respect, the program could have been premised on other incentives than monetary support. Another weakness of the program lies in insufficient number of employees taking part in the program. The sample does not provide perspectives for utilizing this program in future development of health care environment. Limited number of participants contributes to the selection biases. Similar problems are provided in the studies by Labib et al. (2012) that have confirmed the restriction imposed on the program implementation (p. 57). The value of appropriate sample, however, is presented in the program evaluations provided by Shershneva et al. (2012, p. 31) and Volpp et al. (2009, p. 700) who offered a much greater sample. Threats to the Data Collection Process While implementing a qualitative approach to the data collection process, there might be data biases related to the nature of observation of participants in natural environments, as well as to the depth and objectivity of conducted interviews. For example, such aspects as gender, language patterns, age, and ethnicity can affect the data analysis due to the focus of the study. Data collector bias is connected with the unconscious information distortion while collecting data. For instance, the interviewers can resort to different styles in posing questions to the respondents and such a bias is a decisive factor in case interviewing is the primary source for analysis. With regard to the program, the researchers have introduced age characteristics only and failed to consider other aspects of data collection process. Despite the fact that it does not influence greatly the program outcomes, it can negatively contribute to the accuracy and internal validity of the research. Apart from threats to internal validity, there are also hazards to the external validity as well. This is of particular concern to the selection effects that can either be delineated or replicated. Setting effects are also taken into consideration while estimating the employees’ influence on the surrounding setting and vice versa. Due to the cultural and social diversity, the outcomes of the program can also be different. Finally, the employees might perceive the scope of the program differently due to a multi-strategic approach chosen to conduct a program. As a result, some terms and definitions can be understood in a different way. Similar concerns are connected to the employees’ perception of the explanation provided by the researchers. For instance, some of participants might think that the main incentive of smoking cessation is insurance reduction rather than improvement of the health care environm ent. In fact, the reduced costs constitute only the cause of the program purposes. Data Analysis Procedures Due to the fact that the program is primarily based on the statistical evaluation of the results, the data analysis procedures should involve review of related programs on smoking cessation – a qualitative approach to estimating the practical significance of the data. This type of inductive qualitative analysis will provide a wider explanation for the program value in terms of employees’ behavior and other qualitative characteristics. In particular, the literature surveys will guide the researchers through different data analysis approaches that have been used in related programs on smoking cessation. Depending on methodology and research design, the literature review can also assist researchers in developing an efficient framework for data processing. Quantitative analysis is also essential for estimating the cost-benefit analysis of the program, as it is presen ted in the case. In this respect, the program focuses on the statistic evaluation of the age of participants who plan to quit smoking. With regard to the presented case, the chosen data analysis procedures should involve a mixed method of evaluation to insurance that both observations and statistical data, including age, gender, and other attributes, have been carefully considered. Such a decision is enhanced by the evidence received from related studies on smoking cessation programs. In particular, although not all research studies resort to the analysis of literature reviews, all of them apply to statistical analysis of the received data (Volpp et al., 2009, p. 700; Labib et al., 2012, p. 56; Shershneva et al., 2011, p. 32). Specific attention requires the studies by Chan and Heaney (1997), in which the focus is on quantitative research (p. 352). In fact, statistics allows the scholars to define which of the mentioned characteristics are the most important for the program outcome (Boulmetis Dutwin, 2005, p. 123). Qualitative aspects are revealed through presenting the conceptual framework under which various notions and definitions are presented. The conceptual framework is of high important for the program under evaluation as well, because it will allow the research to provide a detailed objective explanation of the research goals, procedures, and definitions to the participants. Practical and Statistical Significance of Data The importance of incentives included into the program implementation process is important both for the researchers and for the focus group (Posavac, 2010, p. 15). In this respect, the studies by Volpp et al. (2009) proves that the presence of financial incentives can significantly foster the employees’ engagement into the program accomplishment as compared to those participants who are triggered only by the awareness of the potential benefits of smoking cessation (p. 705). Within the context of this research, it can be stated that the program under analysis could have integrated this aspect to promote greater results. Statistical significance of the data involved into the process demonstrates how numerical data allows the program managers to conclude how the project influences employees’ awareness of smoking cessation initiative. Essential Elements of Program Evaluation Report A Program Evaluation Report should be based on the analysis of five important components that include philosophy and goals, needs assessment (analysis of the participants), program planning procedures, implementation, and the evaluation itself (Boulmetis Dutwin, 2005, p. 156). To begin with, the program has clearly stated its goals and objectives that are confined to creating incentives for employees to quit smoking, promoting healthy lifestyles, and developing a multi-strategic approach to change. Reduction of insurance costs is another important outcome of the program on smoking cessation. Needs assessment focuses on the target audience involved into the program. In this respect, the case shows that the participants are not limited to age, gender, and ethnicity, which imposes certain biases on the results. As per program planning procedures, the case study does not provide sufficient explanation for the stages of employees’ participation. Instead, it refers to the outcomes and benefits of the program accomplishment. The program implementation focus has sufficient presentation. In addition, the program outcomes have proved that its goals and objectives directly relate to the expected results. Finally, the evaluation process itself has managed to address such important issues, as data collection methods and all possible biases related to them. Such an assessment allows the program managers to predict possible threats and risks in future. Research Utilization Processes The results of the program demonstrate that employees’ engagement into the evaluation process creates cost benefits for t he hospital, irrespective of the number of employees who quit smoking. Irrespective of age of individuals who quit, the program is worth utilizing for future practices. Despite the win-win situation, the program could be advanced to provide potential benefits for employees’ welfare and future promotion of healthy lifestyles. Hence, the program both benefits the hospital and the employees. Despite the fact that the hospital employing the participants was the focus of the program, it still has a positive effect on the employees’ physical and mental health. In this respect, the utilization processes could be used for two major purposes – to develop alternative incentives for employees to quit smoking and introduce cost benefits for the hospital. Such perspectives of the utilization processes can convince stakeholders to employ the program in their settings. Conclusion The analysis of the program on smoking cessation held at Ohio hospital has outlined to major advan tages – development of incentives for employees to promote healthy lifestyles and improve their performance, as well as reduction of insurance costs that the hospital should cover for sustaining employees’ health. The program has also been evaluated concerning the data collection methods, strengths and weakness of data analysis, potential threats to implementing data collection resources, and possible utilization processes that can be used to guide practices in health care. All these aspects have revealed advantages and disadvantages of the program. In particular, the analysis of literature related to the program has provided the necessity to select a mixed method for estimating the participants and the outcomes. Involvement of qualitative and quantitative data is indispensible for enhancing practical and statistical significance of the data. The main weakness of the program lies in irrelevant approach chosen for selecting the population sample. References Boulmetis, J ., Dutwin, P. (2005). The ABCs of Evaluation: Timeless Techniques for Program and Project Managers. US: John Wiley and Sons. Chan, W., Heaney, C. A. (1997). Employee Stress Levels and the Intention to Participate in a Worksite Smoking Cessation Program. Journal of Behavioral Medicine, 20(4), 351-364. Labib, N., Radwan, G., Salama, R., Horeesh, N. (2012). Evaluation of Knowledge Change of Internal Medicine Residents Following a Training Program in Smoking Cessation. Pakistan Journal of Medical Research, 51(2), 52-58. Posavac, E. J. (2010). Program Evaluation: Methods and Case Studies. US: Pearson. Shershneva, M., Larrison, C., Robertson, S., and Speight, M. (2011). Evaluation of a collaborative program on smoking cessation: Translating outcomes framework into practice. Journal of Continuing Education in the Health Professions, 31, 28-36. Volpp, K. G., Troxel, A. B., Pauly, M. V., Glick, H. A., Puig, A., Asch, D. A., Audrain-McGovern, J. (2009). A Randomized, Controlled Trial of F inancial Incentives for Smoking Cessation. New England Journal of Medicine, 360(7), 699-709.

Listening Comprehension Strategies

Listening Comprehension Strategies Listening comprehension, also known as oral comprehension, can present a struggle for learning disabled children. Many disabilities can make it difficult for them to attend to information delivered orally, including difficulties in processing sounds and prioritizing sensory input. Even children with mild deficits may simply find auditory learning difficult since some students are visual or even kinesthetic learners. What Disabilities Affect Listening Comprehension? Auditory processing disorder, ADHD or a language-processing deficit can have serious impacts on listening comprehension. These children can hear, but imagine a world in which every noise you heard was at the same volume- its just impossible to sort out the important sounds from the unimportant ones. A ticking clock may be as loud and attention-grabbing as the lesson being taught by the teacher.    Reinforcing Listening Comprehension at Home and School For a child with these kinds of needs, listening comprehension work cant only happen in school. After all, parents will have the same struggles at home. Here are some general strategies for children with auditory processing delays. Reduce distraction. To help regulate volume and keep a child on task, its essential to eliminate extraneous noises and motion. A quiet room can help. Failing that, noise-canceling headphones can do wonders for easily distracted learners.Let the child see you when you speak. A child with difficulty interpreting sounds or making them on her own should see the shape of your mouth as you speak. Let him put his hand on his throat when saying words that present difficulty, and have him look in a mirror while speaking.Take movement breaks. Some children will need a refresher in the struggle to listen. Let them get up, move around, and then return to the task. They may need this support more often than you think!Read aloud, at least 10 minutes a day. You are the best example: Spend time reading aloud one-on-one to kids with auditory deficits. Its important to cater to the childs interests.Help her with the process of listening. Have the child repeat what youve said, summarize what shes read, or explain to you how she will complete a task. This builds the foundation of comprehension. When teaching a lesson, present information in short and simple sentences.Always check to ensure that the child understands by repeating or rephrasing your instructions or directions. Use voice intonation to keep his attention.Whenever possible, use visual aids and or charts. For visual learners, this can make all the difference.Help children with organization by presenting the sequence of the lesson before you teach it. e Reference them as youre giving instructions.Teach strategies to these students that include rehearsing mentally, focusing on keywords and using mnemonics. Making connections when presenting new material can help them overcome the sensory deficit.For students for whom distractibility is not the main issue, group learning situations may help. Peers will often help or direct a child with deficits and lend additional support that will preserve a childs self-esteem.   Remember, just because youve said it aloud doesnt mean the child understands. Part of our job as parents and as teachers is to ensure that comprehension is happening. Consistency is the most effective strategy to support children with challenges in listening comprehension.

Human Services Delivery Essay Example | Topics and Well Written Essays - 2000 words

Human Services Delivery - Essay Example But now people worldwide really doubt whether the Red Cross, is really involved with the same mission. This is due to a series of mishandlings that the American Red Cross has been involved in the recent past, with respect to the relief efforts being carried out following the 9/11 attacks and the Hurricane Katrina in 2005. (www.associatedcontent.com ) Investigation of the response of the American Red Cross to the Hurricane Katrina emergency concentrating mainly the New Orleans area When the Hurricane Katrina crossed over to the US in 2005 and started to ravage the various parts of the US, the New Orleans and the Mississippi areas were the worst devastated. Most of the affected people in these areas felt that, the America Red Cross was very slow in their response to the disaster and the relief work was heavily crippled due to the inadequacy of the shelters across the affected areas of New Orleans and Mississippi. As a result of this they were not in a position to provide adequate food as well as other necessary facilities, which were quite essential for the people during their worst times. Indeed it was the coastal areas that were totally neglected by the Red Cross organization and they argued that there were logistical problems associated with it, since adequate shelters were not set up. It was a really appalling situation since the victims felt that they were neglected by the American Red Cross when compared to the huge funds and donations, which they had received from the American government. It was argued by most of the top officials of the American Red Cross that, the organization felt the need for setting up shelters in areas which did not have risk of getting flooded and was safe for the survivors of the Hurricane Katrina. Most of the people felt that the organization did not make its presence felt in the rural as well as the densely populated areas, which were in dire requirement for relief and rehabilitation. The flood hit areas did not have relief shelt ers and so adequate supply of food and relief materials could not be routed to these coastal areas. The officials also argued that the Hurricane affected areas was so vast that, the organization was not in a position to deal with such a situation properly and in a timely manner. These factors complicated and hampered the whole issue of the flood relief to the New Orleans and the Mississippi areas. The Officials also pinpointed the lack of fuel that was very much required for transporting the essential supplies to the affected areas. But when compared to these areas that were worst hit, the other areas that were present in the other states across the US, were served much better by the American Red Cross. The way the American Red Cross used the 6 core tasks of Case Management in managing the clients during the Katrina emergency. Case Management is a management system, which helps in the administration of the care for individuals who are in a serious state of disturbance both physicall y as well as mentally. Indeed it is through the process of the Case Management, that the people in any social organization are able to prolong and improve the quality of